By buying locally The Fruit Cellar uses fruit that would otherwise be thrown away, due to sun damage or under sizing, thereby assisting local farmers and producing quality dried fruit for their customers.
“As organic farmers ourselves we have seen that the market is not big enough to support organic farming so it is not a choice that farmers are making” commented Bruce.
“It is our responsibility to combine the experience of our drying technique and our production team to ensure sustainable employment for the families at Tierhoek and to produce The Fruit Cellar range giving people a healthier choice in the conventional dried fruit market”.